Peek Inside the Party: UNIQLO Took Over a Train

UNIQLO is launching in Chicago on October 23rd, and in honor of their Magnificent Mile opening, they decided to take over the Chicago subway.

When I first got the invite, I have to admit I was a little skeptical. A ride on the subway, really? I wasn’t sure how I felt about being invited to simply go ride the subway around like I do every day. Until it became apparent that this was very, very different.

UNIQLO rented out a two-car train in the Chicago loop, and put it out of service to the general public. It was a half an hour party – three trips around the loop – that was private to those who had been invited. Private public transportation? Now, I’m interested.

The team at UNIQLO did an amazing job at transforming the trains to make a mobile party. They had been entirely decorated with paper lanterns, traditional screens, a DJ, hip-hop performers, and incredibly enthusiastic UNIQLO representatives.

For a solid 30 minutes, I felt like I was in the middle of a Japanese party. It was so much fun, and honestly it was the most fun I think I’ve ever had at a marketing event. We got to pull omamori (Japanese paper strips) off the wall to win fun prizes – and the amazing people at UNIQLO gifted me with a Fujifilm polaroid camera!

I can’t wait to play around more with my Fujifilm camera, and you all will definitely see me with it in the future. I can’t wait for the UNIQLO to open up on the Magnificent Mile – honestly, it’s so overdue. Most people should know what UNIQLO is – but if you don’t, think a more-stylish Japanese version of Gap.

If the Japanese rave that I participated in on the train was any indicator, it’s going to be a party of a place.

The UNIQLO train!

The UNIQLO train!

All aboard.

All aboard.

The train was completely transformed.

The train was completely transformed. All of UNIQLO’s local advertisements feature Chicagoans!

My friend Mischaela pulled my paper for me - and inadvertently won me a camera!

My friend Mischaela pulled my paper for me – and inadvertently won me a camera!

DJ Lani Love was amazing.

DJ Lani Love was amazing.

The first time I've ever attended a rave on a train!

The first time I’ve ever attended a rave on a train!

 

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