UNIQLO is launching in Chicago on October 23rd, and in honor of their Magnificent Mile opening, they decided to take over the Chicago subway.
When I first got the invite, I have to admit I was a little skeptical. A ride on the subway, really? I wasn’t sure how I felt about being invited to simply go ride the subway around like I do every day. Until it became apparent that this was very, very different.
UNIQLO rented out a two-car train in the Chicago loop, and put it out of service to the general public. It was a half an hour party – three trips around the loop – that was private to those who had been invited. Private public transportation? Now, I’m interested.
The team at UNIQLO did an amazing job at transforming the trains to make a mobile party. They had been entirely decorated with paper lanterns, traditional screens, a DJ, hip-hop performers, and incredibly enthusiastic UNIQLO representatives.
For a solid 30 minutes, I felt like I was in the middle of a Japanese party. It was so much fun, and honestly it was the most fun I think I’ve ever had at a marketing event. We got to pull omamori (Japanese paper strips) off the wall to win fun prizes – and the amazing people at UNIQLO gifted me with a Fujifilm polaroid camera!
I can’t wait to play around more with my Fujifilm camera, and you all will definitely see me with it in the future. I can’t wait for the UNIQLO to open up on the Magnificent Mile – honestly, it’s so overdue. Most people should know what UNIQLO is – but if you don’t, think a more-stylish Japanese version of Gap.
If the Japanese rave that I participated in on the train was any indicator, it’s going to be a party of a place.