Interior Define is where bespoke meets furniture shopping. Their simple model (pick your fabric, pick your shape, pick the legs) has made them an e-commerce success; imagine if Uniqlo created furniture. It’s clean, it’s minimalistic, and it’s modern.
The company celebrated the grand opening of their new custom sofa guide shop last night in Lincoln Park, and it was shockingly chic for a furniture store. The new guide shop serves as a place where customers can come into a physical space and see first hand what kind of products are being offered online.
I toyed with the idea of a night-in watching American Horror Story: Hotel, but as soon as I stepped into the incredible new space, I was so excited I got myself off my futon.
DJ Lani Love – my favorite Chicago DJ, she also covered the UNIQLO train event – was playing TLC’s No Scrubs when I walked upstairs, so immediately my mood was set. The food, drinks, and atmosphere was fun and creative, and while I’m not in the market for a sofa at the moment – I’m reconsidering my current futon.
Be sure to pop over to Interior Define to see their incredible selection, and scroll down to see peeks of last night’s amazing bespoke bash.